content marketing tips

A content Marketing is such a vast domain that can include almost anything and everything that implicitly speaks for a particular brand, technology or product.

 

The primary objective of developing business friendly content is to:

  • Drive more Traffic: It’s quite evident that the more hits a web content received, the more traffic it will automatically drive.
  • Increase Brand Awareness: With a business friendly content, not only a particular product is high-spotted, but also the overall brand impression elevates.
  • Establishing strong keyword search: With strong traffic on your content, you can build stronger keyword density.
  • higher conversion rate: Conversion rate is quite a common term among the Content Marketing It basically indicates the ratio between the number of engagements that are made to your site and all the hits that your content has got. Quite evidently, the number of engagement is directly proportionate to the quality of your content.

 

Importance of Business friendly Content Marketing

There are thousands of contents out there on the web but we always go for the first few that comes to our search result first. Why? What happens to the rest? And most importantly, what’s the difference between the first few and the rest?

To be honest, nothing much. Probably the writers of these obscure posts have added as much information as the first search result contains but, the latter has added them in the correct synchronization and order. Reading this, the user gets his answers in the format he wanted. That’s the smallest difference that brings the biggest demarcation.

 

Types of Content Marketing

Now we know the objectives of a professional content creation. The next thing that you must know to run a successful content marketing business is, what are the types of Content Marketing. They are numerous. No, I’m not kidding. Hardly there’s anything you find over the internet that isn’t a part of Content Marketing.

Let’s know about most widely used top 3 of them in details.

Blog Posts
The first two words that come to the mind of any Content Marketing expert while describing blog post are regularity and followers. Indeed, blog posts live around these two things. A blog can be started upon a particular subject or it can be about multiple topics. One or multiple can be the contributor of a blog.

The main difference between a blog and an independent SEO content is, the latter one’s publicity depends mostly on its own content quality while the popularity of a blog page is a conglomeration of two things number of followers and the content quality. So, if you’re running a blog, make sure to build a healthy relationship with your followers.

Read A Thorough Guide on How to Start Blogging

Regularity is one more thing that should be taken into consideration. With a regular blogging site, readers often build up a certain psychological affinity to the bloggers. Things to keep in mind, this affinity can drastically go down with irregularity in posting.

E-books
quite evident from the name itself, e-book comes with a typical length of a book but in the electronic version. Ebooks are the new trend in Content Marketing and the future of inbound marketing process. these are naturally way more lengthy and discusses a particular thing in much more depth in comparison with Blogs.

You may call it a continuation of a blog post as well. Once a customer gets interested in some blog post and wants to know more about that particular subject, they are offered to log in through a certain path. There They get access to the e-book generally in the means of purchasing it. Therefore, it’s a blazing option for profitable content marketing as well.

Videos
Visualization is the highest form of fantasy for our brain. Any topic gets memorized the best when they come to our nervous system in audio-video mode. The same thing is applicable when convincing someone for something. On an exact same product, you can make content marketing videos in multiple different ways in order to increase sale. Research says, while searching for a product, 68% of people nowadays prefer video over text content. Therefore, the matter of profit is quite self-explanatory, isn’t it?

There are a handful of other types of content marketing like:

  • Opinion polls

  • Book Reviews

  • Slideshow

  • How to articles

  • Page links

  • Report analysis

Let me know what suits you the best!

 

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