Content Marketing is about providing reliable information to the audience. Good content and reliable content must be present on the web. At the same time, there should be usefulness of the content. Providing good content to the audience in the long run brings traffic to your site. People came to your site because they believe you. So gaining someone’s trust is not a task of one day rather it takes months. When you go on providing good and reliable content to your customers, you are doing content marketing. Through the creation and sharing of online videos, blogs and other kind of written material, the marketing of a product can be strategized. Content Marketing is one kind of knowledge sharing experience. When you provide knowledge, people will be returning to you for more information and suggestion. That way you attract a large traffic to your website containing your product details. Under content marketing, the content is not sales pitch rather genuine information. When the content is not valuable or useful, it can be termed as spam. You cannot rely on any kind of content rather you must try to create unique and useful content. Online marketing of your products is somewhat impossible without Content Marketing. Ultimately you have to be sure that you are not creating spam but useful content.